Audubon's Conservation Tracker
In 2017, the National Audubon Society contacted TASON, to design an internal decision making tool that would help them track their biological impact and adjust their management focus accordingly. In addition to tracking their progress for strategic goals, the Audubon aimed to find data gaps, increase collaboration between their science and conservation teams.
TASON worked with the conservation and science teams at Audubon to find out which data was available and what would tell the most accurate story of their conservation success. The result was a data-driven, interactive application that clearly shows the of progress of strategic goals aimed at audiences including board members, funders, and Audubon staff.